One of the noteworthy aspects of local bus services (and those serving destinations further afield) is the prolific branding specialisation. Blackpool's flirtation with individual service branding under the 'Metro Coastlines' strategy initiated under Steve Burd's management from 2000 to 2009 is still a recent memory, although it quickly was erased by Trevor Roberts when he took the helm.
Oxford's bus services feel as if one is going back to the future as the following images depict:
Oxford service 2
oxford service 6
oxford service 5
Oxford service 8
Classic Oxford backdrop and service 3